Oribe Hair Care began its journey in 2008. Good. Better. Best. Those were the classifications found in all beauty categories except hair care. Daniel Kaner, along with two partners including legendary hairstylist Oribe Canales, saw an opportunity in the professional hair care category to create a brand that offered a unique, boutique perspective within the segment. The brand blends craftsmanship, performance and decades of styling experience from the top of the editorial and salon worlds to create a new category in hair care.
Today, Oribe is a best-selling, award-winning brand that has sparked deep connections with its consumers.
The Luxury of Performance
At the outset, Oribe Canales felt strongly that his products should push the boundaries of performance. He wanted stylists and consumers to not just see — but feel — the difference. The founders worked with innovation labs and specialty collaborators around the world to create custom formulations that truly surpassed anything in the marketplace.
The result is a line of luxurious products that is unique in every category: gels that condition, oils that hold, sprays that don’t flake, skincare-grade shampoos that prep hair for styling and gently balance the scalp, masques that have the richness and body of a lavish moisturizing cream. And that’s just the beginning. Each product is tested extensively backstage and on set to ensure that it outperforms everything else.
While the products are ultra-high-tech, the formulations are innovative and modern — formulated without parabens and sodium chloride. All the products are gluten-free, cruelty-free, color and keratin treatment safe and have UV protection for hair. They perform like magic.
While most companies select a scent from a stock fragrance library, Oribe Hair Care was the first to use a fine fragrance in its hair products. The brand collaborated with a legendary 19th-century perfume house to blend its signature fragrance, Côte d’Azur. Embodying the glamour and warmth of the French Riviera, the bright, seductive, shared scent awakens with hints of sun-drenched Calabrian bergamot, Sicilian orange, Aomori apples and leafy greens. Sandalwood, vetiver and crisp amber lend their soft, woody notes, while tuberose and white butterfly jasmine, from Oribe’s native Cuba, create a sensuous and invigorating experience. The fragrance runs through the line to compose a beautiful experience for the hair — and s